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Target Fixation. What is it?

Updated: Jun 25

When we see something that catches our eye we automatically focus on it. When you're riding and you see a danger you will drive right into it. That's target fixation. Learn in this video ways to prevent this from happening.



Target fixation is a phenomenon where a person becomes so focused on an object or hazard that they inadvertently steer towards it, often resulting in a collision. This concept is especially relevant in activities such as motorcycling, driving, aviation, and sports.


Understanding Target Fixation


Visual Attention:


When riding a motorcycle or driving, a rider’s or driver’s gaze can become locked onto an object, such as a pothole, a vehicle, or a tree. The brain then unconsciously guides the vehicle towards where the eyes are focused.


Psychological and Physiological Mechanism:


The phenomenon occurs because the brain naturally tries to align the body’s actions with the direction of the gaze. This can override the rider’s or driver’s intention to avoid the object.


Causes of Target Fixation


Stress and Anxiety:


During stressful or panic situations, a rider might focus intensely on a perceived threat, leading to target fixation.


Lack of Experience:


New riders or drivers may be more prone to target fixation due to a lack of experience in handling and avoiding hazards.


High-Speed Scenarios:


At high speeds, there is less time to react, and the natural tendency to fixate on obstacles can be more pronounced.


Consequences of Target Fixation

Collisions and Crashes:


The most common consequence is steering directly into the object that the rider is trying to avoid, leading to accidents.


Loss of Control:


Fixating on an object can cause a rider to lose control of their motorcycle, especially in turns or when navigating through tight spaces.


Avoiding Target Fixation

Look Where You Want to Go:


Instead of focusing on the hazard, riders should train themselves to look at the path they want to take. For example, if there is a pothole, look at the clear path around it.


Practice Peripheral Vision:


Develop the habit of using peripheral vision to be aware of hazards while keeping the main focus on the desired path.


Regular Training:


Participate in motorcycle safety courses and practice emergency maneuvers to build confidence and improve reaction times.


Stay Calm and Focused:


Maintain a calm and focused mindset, especially in high-stress situations. This helps in making rational decisions rather than reacting impulsively.


Proper Head Movement:


In turns, especially sharp ones, ensure that your head and eyes are turned towards the exit of the turn rather than the object you are trying to avoid.


Practical Tips:


Scan the Road: Regularly scan the road ahead rather than fixating on any single point.

Mind Over Matter: Be consciously aware of the tendency to fixate and mentally prepare to counteract it.


Smooth and Controlled Movements: Make smooth and controlled movements with the handlebars or steering wheel to maintain stability.


Target fixation is a common and potentially dangerous phenomenon that can lead to accidents if not properly managed. By understanding the causes and practicing techniques to avoid it, riders and drivers can improve their safety and control on the road. Remember, the key is to focus on where you want to go, not on what you want to avoid.

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Target fixation got me on my second ride after I got my endorsement in march 2022. Hard lesson learned.

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